What will the art market be like in 2025?
Sharing some predictions and spoilers.
This is the final newsletter of the year, and it’s the perfect time to thank you—for reading, for being interested in art, and for making the world a better place (well, at least my world, lol).
As 2024 comes to a close, let’s think about what might be ahead in 2025.
As we look ahead, the art market may find itself at a crossroads — caught between being a victim and a weapon in a rapidly changing world.
And here’s why:
Artists will be less poor but still vulnerable
Artists will need to “pick a team,” and sometimes any choice could be the wrong one.
Big tech companies like Meta (Facebook, Instagram) or Youtube are the biggest allies of artists… but… well… Meta, supported Democrats before Trump’s victory (sometimes not entirely legally) but switched to Republicans afterward. Many companies, like Amazon, General Motors, and Ford, followed this trend…
Finally, you don’t understand which company is ready to support you and share your values, and which is not.
Spoilers:
Companies will increasingly pay artists to boost their social credibility.
Artists may face repression for actions\protests\campaigns not only against politicians but also against brands and celebrities.
Some countries will welcome artists as social refugees.
Distrust in online platforms will grow, driving artists back to offline.
New movements, challenges, “languages,” and styles will drive creative migration across continents.
The Art Market becomes a pawn or weapon
Some Governments will begin using art as a tool for manipulation.
A famous artwork may be irreversibly destroyed by climate activists, sparking societal backlash and potentially marking the end of the movement.
Exhibitions and auctions may no longer be public for everyone.
Crypto has joined the chat…Again…
Crypto millionaires have made plenty of easy money and are ready to spend it just as carelessly — as long as it’s fun.
Spoilers:
Record-breaking prices and sales in the art market, followed by a massive crash after the first big crypto-related scandal involving money laundering.
All traditional classic art will increasingly be turned into memes by auction houses and marketed to crypto audiences.
Scandals, sanctions, and cancel-campaigns will hit major art institutions worldwide due to questionable deals involving memecoins, cryptocurrencies, and blockchain.
Sotheby’s and other auction houses may face a difficult choice between serious traditional collectors (who value established market practices and relationships) and the crypto crowd.
Museums Under Pressure
Museums could have become sanctuaries for artists, much like churches once were for everyone — but instead, they remain warehouses filled with art that can be racist or toxic to modern culture and views.
This is a big problem for cities and countries.
Museums will explore new ways to monetize their collections, potentially damaging their reputations.
Some museums may be burned down.
Museums might become the biggest losers of 2025.
He 🐔 He.
PS:
At least 52 issues of our newsletter are waiting for you during the 2025 year. The format, frequency, and content are up to you — right now, we only need $52 in monthly donations to start writing about art more often, with more variety and depth.
How to donate:
Credit Cards: buymeacoffee.com/cultrcxcultrv
Crypto:
Binance id: 356507038
BTC: bc1qma6vx7r8zye6sa6vvkyg9a3d79zza0kxkujegk
USDT (TRC): TNPvkGMdu8wPpQ8m4JNm4SWe3ka6ghF8vL
USDT (ERC): 0x02b8d0b6c2cccc4eebb524a4852e28a83aedef4d